CASE STUDY: Measure The Unmeasured
Revisiting the Gillette Case Study in BRANDS VIETNAM
“Seek CLARITY, seek here”
TOMMY academy®️
Established since 2018
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FEATURE
CASE STUDY : Winning TET in Rural Vietnam 🇻🇳
⭐️ Featured in Think-With-Google APAC ⭐️
CASE STUDY: Modern Marketing Report 2022
Google x GroupM x MMA
☀️Trends & Insights
ChatGPT 5.5: More Outcome, Less Promt
The agentic area coming
The sky is not the limit. The limit is your perspective!!!
The only limit is your perspective & it is just a milestone.
The 3s: SLOWLY – SURELY – STEADILY
8 years blogging with WORDPRESS
Journey With AI: GAIN – GAP – GET
The GAIN – The GAP – The GET
“Run Ads, SALE follows”
timing is not causation
🧠AI for MARKETERS
![[Part 2] – AI Terms Every Marketer Must Know](https://i0.wp.com/tommyacademy.io/wp-content/uploads/2026/01/img_9369.jpg?resize=400%2C300&ssl=1)
[Part 2] – AI Terms Every Marketer Must Know
Fine-tuning, RAG, Hallucination, Parameters, and Training Data.
![[Part 1] – AI Terms Every Marketer Must Know](https://i0.wp.com/tommyacademy.io/wp-content/uploads/2026/01/img_9433.jpg?resize=800%2C600&ssl=1)
[Part 1] – AI Terms Every Marketer Must Know
GenAI, LLM, NLP, Prompts, & Tokens.
AI RISKS
Risk is real, but return can be handsome!!!
📗Marketing & Media
MEDIA EXPOSURE IS NOT ATTENTION
3 layers any media planner must know!!
Why Your KPIs Are Lying to You
When a measure becomes a target…
Marketing Mix Modelling: The UNTOLD
The untold nobody tells you…
AI Strategy 2026: Effectiveness or Efficiency?
AI Everywhere, why value still Nowhere
🌸 Thoughts
THERE IS ALWAYS ANOTHER MOUNTAIN
Make a move
THE 4P – p1: THE PAIN
The 4P: the pain
WHY BLOGGING?
Why not to do the social video instead?
🌸 2025 RECAP
2025 recap
☀️ My writing journey recap
Tommy Writing Journey
📜 Books
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[Review Sách] Marketing 4.0 cho dân Digital Marketing
Đây là một cuốn sách cho dân Digital Marketing mình khuyên các bạn…
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[Review Sách] The Subtle Art Of Not Giving
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